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INSTALLATION FOR MATERICA ALCOVA Milano Design week 2023 Matter transforms giving life to a chamber of mirrors. An installation that encourages reflection,self-reflection and listening. A place outside of space and time, inhabited by an image that comes from afar to communicate with our inner selves. An immersive experience created by Materica, a Veneto-based company specialized in wire-metallization of diverse surface materials for surprising aesthetic effects. On stage at Alcova from April 17 to 23, 2023, a space formerly occupied by an abattoir, on Viale Molise 62 in Milan. - Art direction& design GUARDINI CIUFFREDA STUDIO Photo Valerie Khoury |
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INSTALLATION FOR MATERICA
MILANO DESIGN WEEK 2023 _ ALCOVA
Photo _ Valerie Khoury
HELMUT NEWTON
LEGACY
PALAZZO REALE
Con Franco Achilli
Photo: Valery Khoury
The exhibition design calls for the use of sustainable materials – recycled, recyclable and reusable: the floor covering is an ECONYL® regenerated nylon carpet made by the Aquafil Group with Radici; the walls have MDF panels covered with cotton fabric supplied by Tessuti di Sondrio/Marzotto Group. At the end of the exhibition the fabrics will become part of the Best Stock of Cittadella dell’Arte Fashion Best – Fondazione Pistoletto Onlus. A special tote bag designed by Tiziano Guardini, sustainability consultant for the exhibition, was made of Vegea, a leather-like fabric obtained from the use of waste of wine-making processes